Creative Graphic Design, Advertising and Web / Interactive based in Silicon Valley
Eric Gouldsberry Design/Production/Copywriting
Optek Music Systems Client
Fretlight Guitar
This tasteful campaign is meant to give an appropriate, distinct aura of high class around the product, an interactive guitar with LED lights embedded in the neck to make learning guitar a much easier proposition. The headlines further reinforce the notion that, unlike Guitar Hero, Fretlight is no toy.
