I love what I do. No one can phone this in and truly satisfy the client.


Fretlight Guitar Branding

Fretlight Guitar
The signature icon of the Fretlight Guitar has always been the red light, in reference to the LEDs embedded in the fretboard of this unique, interactive/learning instrument. Everything EGAD has created for Fretlight used the red light in some distinctive way, whether making simple use of product imagery showcasing the LEDs or with something more dramatic as a red glow in the background. The frenzy of lights is offset by subtle yet clear design messaging, reinforcing the true notion that the Fretlight is a genuine high-end guitar, not a cheap gaming charlatan.

Eric Gouldsberry Brand Direction
Optek Music Systems Client