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USC Student Health Insurance Plan

USC Student Insurance Program
Asked by Mercer to rebrand a student insurance program for the University of Southern California, EGAD developed a campaign message written in textspeak and prominently anchored it against a series of stamp-like images of upbeat students (set to the familiar color tones of USC). The school was thrilled with the approach and has applied it to everything from collateral to ads to T-shirts.

Eric Gouldsberry Design/Production
Nick Lovrovich, T.J. Stevko Copywriting/Consulting
Mercer Agency
University of Southern California Client