UCSF Benioff Children’s Hospital Oakland
Circa 2008 I was asked by Mercer to inherit the look and feel of one of their existing employee benefits clients, UCSF Benioff Children’s Hospital Oakland, and make it better. That I did. Then came 2015, when we were finally allowed to refresh with an adjusted color palette, new fonts and a more lively design for their open enrollment materials. Among the materials produced for the campaign is a clickable benefits guide PDF (left), printed “what’s new” guide (center and top right) and postcard (bottom right).