I simplify the complex and make everything clear to your audience.


Benefits Materials for Teamsters Benefit Trust

Benefits Materials for Teamsters Benefit Trust
A joint labor-management entity that serves Teamsters in the San Francisco Bay Area, TBT manages roughly a dozen different plans, each requiring a printed folder containing numerous stair-stepped documents working off a color palette (as shown above). In accordance with TBT's requests, project manager Cathleen Wolf (of Communicate Write) and myself developed a no-nonsense yet still attractive look that was more substance over style and inspired confidence for its participants. A consultant-client relationship that has remained strong since 1997.

Eric Gouldsberry Design/Production
Cathleen Wolf Project Manager/Copywriter
Hatcher Press, Pacific Standard Press Printing
Teamsters Benefit Trust Client