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USC Engemann Student Health Center Branding

USC Engemann Student Health Center
The University of Southern California built a beautiful new wellness center for students in need of cost-effective, high-quality care and resources—and it was EGAD’s job to brand it. Working with an existing logo, EGAD developed a specific sub-brand that stayed within the boundaries of USC visual guidelines and developed a style guide and immense catalog of original photos for the Center to help it run forward with future communications.

Eric Gouldsberry Brand Direction
Joel Zwink Photography
Mercer Agency
University of Southern California Client