“Eric is vastly creative with an aesthetic sense toward elegant and eye-catching design.
He’s even-tempered, easy to work with, and is able to keep pace with our high demands.”
Nick Lovrovich, Mercer Los Angeles


USC Student Insurance Program

USC Student Insurance Program
Asked by Mercer to rebrand a student insurance program for the University of Southern California, I developed a campaign message written in textspeak and prominently anchored it against a series of stamp-like images of upbeat students (set to the familiar color tones of USC). The school was thrilled with the approach and has applied it to everything from collateral to ads to T-shirts.

Eric Gouldsberry Design/Production
Nick Lovrovich, T.J. Stevko Copywriting/Consulting
Mercer Agency
University of Southern California Client