“Eric is extremely client-focused and never loses sight of the end goal. He has the unique ability to be creative, responsive, and personable, and is a real pleasure to work with.”
Kathy Renger, Renger Communications, Pleasanton, CA


Dreyer’s Open Enrollment Materials

Dreyer’s Open Enrollment Materials
For roughly five years, I was encouraged by project manager Karen Robbins and the good folks at Dreyer's to deliver strikingly good creative that was every bit as tasty as a bowl of their delicious ice cream. For this particular campaign, I created benefits-related icons and graphically scooped them into cones of "Choice", further embellished using a color palette based on Dreyer's ice cream packaging.

Eric Gouldsberry Design/Production
Karen Robbins Copywriting/Consulting
ImageX Printing
Aon Consulting Agency
Dreyer's Client