Valet Organizers
Rather than just show off the many lines of home organizing furniture provided by Valet, EGAD used this ad campaign to spotlight Valet's unusually high percentage of repeat customers, underscoring their loyalty—e.g., choosing a picture of the wall bed over the kids for the wallet—in an exaggerated manner to get the point across. The headlines use a commanding yet subtle presence to provide appropriate balance and help bring the messaging home. An unorthodox approach within this industry, but one that attracted attention and brought in continued strong sales.
Some clients I have never met, but they’re happy all the same.
Eric Gouldsberry Design/Production
Eric Gouldsberry, Larry Fox Copywriting
Various Photography
Valet Organizers Client
