City of Palo Alto Utilities Bill Inserts/Ads
Ah yes, bill inserts—the stuff you immediately want to chuck away before finding out the latest damage on your electric, water or cable bills. But in working with City of Palo Alto Utilities on their bill inserts, EGAD didn’t merely design and produce—it also set the tone with catchy headlines and fun visuals to accompany them, all so residents can do a double-take before the instinctive tossing to the side. It’s a monthly challenge, and a fun one at that. These inserts often double as ads in local papers and magazines.
I simplify the complex and make everything clear to your audience.
Eric Gouldsberry Design/Production/Copywriting
Stock Photography/Illustrations
City of Palo Alto Utilities Client