Healthy You
The wellness department at CC Industries, which owns numerous rough-and-tumble companies (truck and trailer manufacturers, e.g.), didn’t want their outreach materials to consist of new age women embracing the sun from a field of flowers. (Search for “wellness” on stock photography sites and you’ll see what we mean.) Agreeably, EGAD went 180 degrees from the cliché and developed an in-your-face campaign more befitting of Harley Davidson, which is more in line with the CCI attitude.
I simplify the complex and make everything clear to your audience.
Eric Gouldsberry Brand Direction/Design
Kathleen Lorsbach Project Manager/Copywriting
CC Industries Client
Palmer Printing Printing
