USC Engemann Student Health Center
The University of Southern California built a beautiful new wellness center for students in need of cost-effective, high-quality care and resources—and it was EGAD’s job to brand it. Working with an existing logo, EGAD developed a specific sub-brand that stayed within the boundaries of USC visual guidelines and developed a style guide and immense catalog of original photos for the Center to help it run forward with future communications.
I work with the big guys, the up-and-comers and the merchants down the street.
Eric Gouldsberry Brand Direction
Joel Zwink Photography
Mercer Agency
University of Southern California Client
