Wheel Away Cycling Jersey
An institution in the San Jose suburb of Campbell, Wheel Away asked for and received a racing jersey that paid homage to the historical roots of the town (the iconic water tower on the shoulder) and of its own shop—most notably with the familiar penny-farthing bike long displayed on the store's signage. The jerseys have been a hot-selling item, and it doesn't take long to roll around town before spotting one in use.
I simplify the complex and make everything clear to your audience.
Eric Gouldsberry Design/Production/Illustration
Wheel Away Cycle Center Client
