Fretlight Guitar Ads
An assortment of ads (both for print, web and e-mail) showcasing the Fretlight, an interactive (and, unlike the discontinued Guitar Hero, real) guitar with LED lights embedded in the neck to make learning guitar a much easier proposition. Targeted audiences include a general range with the two holiday ads at left (including an e-blast ad second from left), existing players looking to speed up the often painfully slow practice of reading tabs (solved with Fretlight’s partnership with GuitarPro6; spread ad in middle) and older, affluent players of all skill levels for Guitar Aficionado magazine (right).
My work has been honored from coast to coast and points in between.
Eric Gouldsberry Design/Production/Copywriting
Various Photography
Optek Music Systems Client/Copywriting
