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Valet Organizers Branding

Valet Organizers
The folks who run Valet, which designs, builds and installs high-end home organizing furniture, wanted to create a brand culture built around what they call "The Valet Difference." I initiated the process by modernizing their existing logo and creating a distinct look and feel that was modern, comforting and to the point for an audience overwhelmed with many choices within the industry. A sub-brand was developed following Valet's purchase of Eurodesign, leading to the creation of supporting identities tied into the Valet look and feel.

Eric Gouldsberry Brand Direction
Valet Organizers Client